Amazon is launching child-friendly speakers in the UK.
The retail giant is releasing a new version of its Echo Dot smart speaker – which has been available in the US for several years – with panda and tiger designs to help kids “have fun and learn with Alexa”.
Regarding potential safety fears, the company told BBC: “We conduct robust testing and research and have strict measures in place for Echo Dot Kids, Amazon Kids and Amazon Kids+ that protect children and provide parents with transparency and control over the experience, creating a safe space in which kids can learn and have fun.”
And Amazon also opened up on the delay in the product – which will be available from July 21 for £59.99 – making it over the UK.
They added: “There are many elements and challenges that go into expanding into other countries and languages, particularly when it comes to content, services and features that are locally relevant.”