Children are already driving the EV revolution – despite not yet being able to get behind the wheel themselves.
A new global survey by ABB E-Mobility reveals that children not only educate their parents on environmental issues and admonish them for un-eco-friendly behavior, but also contribute to discussions around major purchases such as electric vehicles.
The study, comprised of 2 500 parents (with children aged 8-16) and 2 500 children (aged 8-16), involved participants from ABB E-mobility’s 10 largest markets; Canada, China, France, Germany, Netherlands, Norway, Sweden, Switzerland, UK and US.
Its key findings were released on World EV Day (9 September) and demonstrate the crucial role that the next generation has to play in helping reduce emissions and enable a more sustainable future.
Frank Muehlon, CEO of ABB E-Mobility, comments: “It is encouraging to see the results of our global study reveal the excitement and determination of young people, as well as the increasing dialogue and action across generations, to move toward a low-carbon future.
“It is also clear, however, that many people still do not feel empowered to take the climate-conscious steps they are clearly ready for. It is our hope that those in positions of power will work together to quickly implement electrification policies which enable a cleaner, greener society, just as we have committed to doing with our ABB Sustainability Strategy 2030.”
With nearly eight out of 10 parents (79,2%) and three-quarters of children (73,6%) considering the current global environmental situation to be bad, the survey revealed a good deal of intergenerational interaction over the causes of climate change and the steps towards mitigating it.
To that end, almost half of children have told their parents to be more environmentally friendly, while 58.1% of parents said that they have been educated by their children on environmental issues.
Sixty-eight percent of children said they are excited about driving electric in the future, with 82,6% (rising to 94,6% in China) stating they intend to drive electric (52,4%) or hybrid (30,2%) when they are old enough.
With 80% of children responding that they believe they have the ability to influence their parents’ purchasing decisions over big ticket items like changing the family car, it is perhaps unsurprising that 78,6% of parents said they would switch to an electric or hybrid model if they were to buy a new car in the next three years.
In the US, this influence was most evident, with 33% of parents who drive an EV saying it was pressure from their children which made them make the switch. Globally, the fact that EVs and hybrids are both better for the environment and more economical ranked as the two highest purchase drivers for current EV owners at 66,1% and 61% respectively.
This rose to 93,8% of parents in China, who also said owning an EV was a better financial investment as well as a more sustainable choice. The nation, which leads the way in EV development, adoption and infrastructure demonstrated its more mature electric market in many of the categories surveyed, with both children and parents reporting far greater awareness of, discussion about and excitement for the benefits of e-mobility.
Other topics covered in the survey further revealed both the momentum towards e-mobility and areas in which work remains to be done. Almost eight out of 10 parents (98% in China) said that having an EV charger installed would make them more likely to buy a property, demonstrating the importance of facilitating easy and convenient charging.
Room for improvement remains, however, with almost half of parents (48%) also revealing that their company’s policies do not support a switch to EVs. As the International Energy Agency (IEA) projects that EVs will represent 30% of vehicles sold globally in 2030, it is expected that charging at home and the workplace will be critical in meeting much of the overall demand, in addition to a ninefold expansion of public chargers to over 15-million units by the end of the decade.
With the next generation already excited about the journey to electrification, and their parents increasingly coming on board, it is vital that older generations in positions of influence catch up and take the bold decisions needed to support change now.